- Category: Site Content
- Published: Tuesday, 05 April 2016 07:52
- Written by Super User
- Hits: 552
What is a Landing Page?
A good landing page will target a particular audience, such as traffic from an email campaign promoting a particular ebook, or visitors who click on a pay-per-click ad promoting your website. We are that allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product. Creating landing pages allows you to target your audience, offer them something of value, and convert a higher percentage of your visitors into leads, while also capturing information about who they are and what they've converted on.
Landing Page is Indispensable Part of Marketing
Any business who invests in SEO and PPC for digital marketing requires landing pages designed specific to the ad links they publish. Directing users to your homepage through ad links has a very low rate of visitor converts. Whereas, if users are redirected to a page specific to what the ad links prompt then the probability of turning those visitors into solid leads increases by multiple folds.
This observation is based on a simple fact that users have a very short attention span and if they don’t see what they are looking for within seconds of landing on a page, then you lose them as customers.
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